I did these posters for a uni assignment.
The brief was to make a campaign to raise awareness for a certain community.
I really didn't want to make those boring awareness campaigns for the government, but I needed a realistic sponsor.
I decided to stick to the fixed gear community and raise awareness for those terrible drivers to watch out for bicycles, especially taxi drivers. If you ride any kind of bicycle in any city I think you would understand.
I choose RVCA(a surf, skate, art, street culture brand) to sponsor this campaign, thinking it would be a good marketing strategy for them. By sharing a similar idea towards something would establish a bond with between the consumer and the brand (In the illustration below I took out the RVCA logo). Also by using controversial language I thought it would attract attention and create a "Badass" feeling of the brand.
By using gorilla advertising strategies, like posting up posters around the city, it would bring attention to the target audience for RVCA.
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