Cockatoo Island Typography
Showing posts with label Graphic Design. Show all posts
Showing posts with label Graphic Design. Show all posts
Tuesday, 24 July 2012
Thursday, 9 February 2012
Saturday, 11 June 2011
Friday, 10 June 2011
Watch Out! Fuckin Eyesore!
I did these posters for a uni assignment.
The brief was to make a campaign to raise awareness for a certain community.
I really didn't want to make those boring awareness campaigns for the government, but I needed a realistic sponsor.
I decided to stick to the fixed gear community and raise awareness for those terrible drivers to watch out for bicycles, especially taxi drivers. If you ride any kind of bicycle in any city I think you would understand.
I choose RVCA(a surf, skate, art, street culture brand) to sponsor this campaign, thinking it would be a good marketing strategy for them. By sharing a similar idea towards something would establish a bond with between the consumer and the brand (In the illustration below I took out the RVCA logo). Also by using controversial language I thought it would attract attention and create a "Badass" feeling of the brand.
By using gorilla advertising strategies, like posting up posters around the city, it would bring attention to the target audience for RVCA.
Saturday, 14 May 2011
Fixie Booklet
Make an experimental book based on a certain community.
- Two to Three double page spreads
- limited colour palette (two to three colours)
- demonstrates thoughtful investigation of typography
- experiment with book design (folding, binding...etc)
- experiment with materials in book-form
- folds to A5
This booklet is made for an awareness campaign for the fixed geared community to
wear helmets.
The booklet uses only one colour, and is folded from one A3 size paper, to make the assignment cost and eco friendly.
Friday, 29 April 2011
Help Japan
I did these two pieces earlier this year, when I was feeling homesick about Japan. A few months later when I heard the news in March about the tsunami and the nuclear power plant in Fukushima it really freaked me out. I think I sort of predicted the future.
My Eyes Cry Waves
More than 10,000 deaths, more than 17,440 missing and hundreds of thousands remain homeless after the
Earthquake hit Japan. Imagine all the the people suffering.
Gas Mask Girl
What will happen to Japan in the future?
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